About Us
Superl Sequoia Ltd. (SSL), a partnership between Superl Holdings Ltd, HK and Sequoia Group Holding LLC, US, brings together a unique combination of high quality, craftsmanship and affordability from China with design, customer service, project management and installation services based in the United States.
SSL is a high end architectural woodworking firm catering to premier, retail, hospitality and corporate clientele. We manufacture custom store fixtures, hospitality furniture, office furniture, case work and complementary products. SSL turns your vision into reality using the finest materials and meeting exacting specifications.
SSL has experience working with finished woods, solid surfacing, wood veneers, plastic laminates, various metals and acrylics. We own and operate a 350,000 square foot state of the art factory located in Donguan, China and have affiliations with glass, architectural metal and hardware suppliers and natural stone fabricators. This enables us to successfully integrate a diverse group of elements into our products to provide a total architectural woodwork solution. We also provide in house finishing capability to meet our customers exacting standards.
SSL is focused on supporting our customers with an incomparable level of quality and service and by attracting and developing talented and caring people who take pleasure in a job well done. Serving our clients is our highest priority.
Our goal is complete customer satisfaction by implementing a balanced combination of new machine technologies with the ability to provide the best of hand made craftsmanship. SSL is proud to be an organization that promotes both a high level of quality and a high level of customer service. SSL maintains offices in Massachusetts, North Carolina, Hong Kong and Donguan, China. Sequoia’s project management, manufacturing, design and operations team can respond and resolve the most challenging projects. In addition to manufacturing and international sourcing, we maintain a combination of partnerships and agreements in the U.S. and Canada to utilize domestic millwork factories when appropriate. Coupled with our factories in China, we give our customers the opportunity and option of a time sensitive, price sensitive, global product solution.Sequoia Group exclusively represents SSL in North America and is led by Marc Roberts and Gary Dembart. Mr. Roberts started Triangle Woodwork in 1982 and sold it to what is now IDX in 1999. He has over 25 years experience in the custom millwork industry. Mr. Dembart has been the past President of Retail for Coach, Executive V.P of Kenneth Cole and Dooney & Bourke and CEO for Tommy Hilfiger Handbags & Accessories. He has operated his own consulting firm and has extensive experience with ‘offshore’ manufacturing and retail operations. .
